Private labels have been assuming a more predominant role and, therefore, the need to present themselves to the consumer, more demanding and informed, in an appealing and innovative way. Packaging labels are important ways to communicate concepts and emotions that brands want to associate with their products.

The relaunch of the Selecção de Enófilos brand was the challenge launched by Intermarché, where one of the highlighted categories is sparkling wines. Through the creation of a strong visual identity, the aim was to reinforce trust in the brand and at the same time, highlight the range in the linear, attracting new consumers.

For this range of sparkling wines the label was designed to be elegant and lively, with a soft but luminous color palette.

The hand illustrations of the wild rose (Rosa Sempervirens), a beautiful spontaneous plant, adorn the label and emphasize the link between the rose bushes and the vine. Roses, due to their extreme sensitivity, are used by many producers as indispensable allies in the prediction and control of pests, in addition to making the vineyards even more beautiful.

The association between organic elements and the Selecção de Enófilos brand represents the desire to promote better wines, based on values of biodiversity and respect for the environment. Values that producers increasingly respect.

What nature offers us is celebrated and ecological awareness is reinforced, attributes that place the Selecção de Enófilos as a successful brand.