Wefood is a food brand in Türkiye that produces healthy products. Focusing on healthy living and producing products across a wide range of categories, the brand underwent a complete brand refresh, refreshing its logo and packaging. Our task during this process was to redesign the brand’s packaging in line with its new corporate identity. During this process, vinegar labels appeared on shelves.

What Changed in the Design?
We replaced the variant colors that were difficult to distinguish by applying more visible and vibrant Pantone tones to the background. We removed the kraft paper texture from the old design, giving the brand a simpler and clearer look. Because the logo and product name were not distinct, we standardized this area with a white stripe across all categories. We also used large, wrap-around label images in the new design, consistent with the wrap-around label design. Since the label type changed to wrap-around, we didn’t limit the images to specific areas. We positioned the custom icons and text highlighting the product features in a way that was easily noticed by the consumer.

What was the Effect?
Instead of the pale colors and kraft texture of the old design, we used special colors to highlight the vinegars on the shelf. This move helped the brand stand out among its competitors. Product varieties that weren’t readily apparent in the old design were replaced with a visually-focused design in the new design. As a result, this move gained the brand a presence in larger supermarkets and sales channels. A corporate identity began to emerge in the consumer’s mind, positively impacting sales. At the same time, Wefood completely transformed its previous perception, becoming a more premium brand. The quality of its product content is now reflected in its packaging, and Wefood has undergone a complete revamp, evolving its social media and communication style accordingly. We learned a lot from supporting the packaging design process during this rebranding process. Every category and product we designed offered us the opportunity to explore new challenges and new avenues in design.