For the Vigno brand by Freire Lobo, we developed a distinctive label collection that embodies the spirit of exploration, authenticity, and craftsmanship. This series highlights single-varietal wines from Portugal’s Dão region, each label a unique tribute to the character of the grape and the soul of the land. Our design approach focused on capturing the emotional depth of the winemaking journey through visual simplicity and narrative symbolism.

Building on the visual identity created for Vigno’s earlier labels, we refined the concept of discovery by shifting from literal depictions of the winemaker in nature to symbolic representations. This evolution brings a more timeless and elegant visual language to the forefront. The labels feature minimalist illustrations of classic exploration tools—such as vintage binoculars and an old lantern—serving as metaphors for the pursuit of excellence, curiosity, and respect for tradition.

Each object on the label acts as a quiet storyteller, suggesting a connection between the past and the present, between exploration and reflection. The typographic choices, tactile paper textures, and earthy color palette were carefully selected to reflect the raw beauty of the Dão region and the honest character of its wines. The overlapping of the brand name with the varietal label creates a layered narrative, adding a modern design gesture that still honors the roots of the land.

More than a label, each design invites the consumer to embark on a sensorial and emotional journey—a quiet adventure into the vineyards, the soil, and the spirit of place. With this collection, Vigno becomes not only a brand of wine but a visual expression of discovery, quality, and timeless storytelling.