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Viñas de Rober Wines Packaging Design Created by Vantablack Studio

Viñas de Rober  Wines Packaging Design Created by Vantablack Studio

We are a design studio specialized in branding and packaging design for various products, mainly alcoholic beverages. From Vantablack Studio we are happy to have the opportunity to work on special and collaborative projects, working to create brutally extraordinary things. In this sense, we are here to show one of our special projects for Viñas de Rober, a product of Olivicola La Portada Establecimiento.

Viñas de Robert is the result of the continuous work of a great team that since 1969 continues a family legacy. Currently it is managed by the third generation of the family, looking for excellence in its products and preserving its family essence.

This team is headed by enterprising women, Celeste and Belén Díaz, who were the ones who proposed the challenge of updating the image of their products to generate a repositioning of the brand.

Viñas de Rober Malbec and Bonada-Malbec is a wine produced in Mendoza, Argentina, land par excellence of the best wines in the world.
We propose a set of labels where the strategy focuses on attributing a strong identification to the brand and its varieties in a gondola context where different wine brands are located.
The careful choice of typographic pairs together with the combination of elements result in a balanced packaging between the simple and elegant and the modern.
At Vantablack Studio, associated with the 3D artist Franco Mateo and the La Portada Establecimiento team, we developed a stylistic and artistic concept that would synthetically reflect this family history of 3 continuous generations.
A tree without roots would fall down, a crypt without a history would be just a bone deposit.

CREDIT

  • Agency/Creative: Vantablack Studio
  • Article Title: Viñas de Rober Wines Packaging Design Created by Vantablack Studio
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Argentina
  • Agency/Creative City: Mendoza
  • Market Region: South America
  • Project Deliverables: 3D Art, 3D Modelling, Brand Design, Brand Experience, Packaging Design, Visualisation
  • Format: Bottle
  • Substrate: Glass, Glass Bottle
  • Industry: Food/Beverage
  • Keywords: packaging wine label labeldesign graphic design packaging design

  • Credits:
    3D Artist: Franco Mateo

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