Vilata produces sauces and various seasonings – simple and delicious. Based on natural ingredients. It is these qualities that formed the basis of the identity and name that we developed — Viva La Vita, which in Italian means “Long Live Life.”
We selected the colors in such a way as to create a sense of nature and richness of taste. The illustrations as the product itself are lightweight and not overloaded with unnecessary elements.
It underlined by means of original appearance such inherent to the product features and properties as naturalness and cleanness.
CREDIT
- Agency/Creative: FREE.creative
- Article Title: Vilata Sauces Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Branding, Illustration, Packaging Design, Research, Tone of Voice
- Format: Jar
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
