Where Passion and Experience Meet Training Excellence.

VIED was born from the expertise and passion of Victor Eduardo, a seasoned professional tennis player and certified instructor by some of the most prestigious tennis institutions in Mexico and the world.

In 2024, Víctor came to us to develop the brand for one of the most ambitious projects of his entire career: a tennis academy that seeks to become a regional benchmark in the training of professional and amateur players.

The academy offers a wide range of services and programs for players of all ages and levels, from individual and group classes to intensive training camps for competitors.

A Brand that Soars Above the Rest.

In contrast to other brands in the sector, which often resort to literal and obvious graphic elements such as tennis rackets or balls, VIED stands out with a different approach, proudly using its initial as an emblem, a choice that significantly contributes to the brand’s positioning and memorability.

Victor’s name (“the one who conquers” in Latin), from which the academy’s name VIED is derived, served as the basis and source of inspiration for creating the brand’s symbol: a unique “V” in the shape of wings that represents the glory and greatness of those who achieve victory. This vibrant symbol will be the brand not only of the academy, but also of VIED’s future developments, such as its training center and foundation.

A Philosophy of Continuous Growth.

At the heart of VIED’s philosophy lies a firm belief in the transformative power of practice and continuous improvement, beyond talent. Under the motto “Learn, practice, win”, VIED recognizes that excellence is not an immediate achievement, but the result of constant effort and dedication.

VIED has become a space for the development and learning of players in the region, a place to elevate their dreams and achieve their victories.