Victorina Floresta Plataform is a small coffee shop that we designed based on the concept of a train station from the 1920’s. The idea was to represent a place that would be frequented by many people passing through. Victorina Floresta is a small bakery and coffee shop specialized in the take away modality. We designed it thinking of a small train station since we wanted it to be a very busy place.
We did all the illustrations by hand, and each element of the brand’s universe was applied in pieces such as stickers for the packaging and even in the design of the shop’s wallpaper. We designed the interior of the premises by merging a small carriage and a train platform. Even the whole packaging system was thought in a system of postcards and stamps.
We designed the interior of the store combining a small wagon and a train platform. Even the whole packaging system was thought in a system of postcards and stamps referring to the communication systems of the time.
We often hide some secret messages in our work. For this particular project we used a naming proposal that was not selected (Comodoro Ferro) and we applied it as the name of a newspaper that announced the arrival of the Victorina Floresta platform. We also placed a small clock on the front of the store and hid some old tickets that our grandparents gave us. We designed from the phrases on the windows to the staff’s uniform. We even hid old suitcases inside the store to recreate a small atmosphere of the Victorian era of the 1920s.
- Agency/Creative: Sticky Studio
- Article Title: Victorina Floresta Platform a Small Coffee Shop Based on Train Station from the 1920’s
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Mendoza
- Market Region: South America
- Project Deliverables: Architecture Concept, Branding, Concept Art, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: Coffee, train station, bakery
Creative Director: Sticky Studio