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Victor Weiss Designs Sophisticated Identity for Omertá

Victor Weiss Designs Sophisticated Identity for Omertá

In the dimly lit, labyrinthine streets of an old Sicilian village, whispers of a sacred vow swirled through the air like the smoke from a clandestine cigar.

This vow, known as Omertá, was a code of silence, an unspoken pact among the members of a secretive brotherhood, binding them in loyalty and secrecy. To break Omertá was to invite dishonor, and in the shadowy world of these sworn men, silence was a currency more valuable than gold.

Fast forward to the modern-day hustle of the city’s business district, where the essence of this ancient code has been reborn in a different guise. Here, Omertá stands as a beacon of exclusivity and sophistication, but not in the underworld’s cloak and dagger. Instead, it manifests as an elite business lounge and smokers’ club, accessible only by invitation.

Nestled discreetly within a high-rise, Omertá is a haven for the discerning elite.

It is a place where influential business minds and connoisseurs of fine tobacco converge, forging connections over plush leather seats and the rich aroma of premium cigars. Within its elegantly appointed interiors, deals are brokered in hushed tones, and the air is thick with both ambition and camaraderie.

Membership to Omertá is a privilege bestowed upon a select few, each invitation a testament to one’s stature and discretion. Here, the code of silence transforms into a sophisticated nod to privacy and exclusivity, where every conversation and transaction is veiled in a modern interpretation of that ancient vow. Omertá is more than a club; it is a sanctuary for those who value the art of business, the pleasure of a fine smoke, and the unspoken understanding that within these walls, silence truly is golden.

CREDIT

  • Agency/Creative: Victor Weiss
  • Article Title: Victor Weiss Designs Sophisticated Identity for Omertá
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Blumenau
  • Market Region: Europe
  • Project Deliverables: Branding
  • Industry: Information
  • Keywords: branding, red, visual identity, symbol, clean, mafia

  • Credits:
    Design Director: Victor Weiss

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