THE PRODUCT ITSELF
Dictated that the primary feature for its positioning be its craft nature. The spouses are making goat cheese on their farm near Kharkiv. Working on this project, we literally immersed ourselves in this family business, observing the cheesemaking process and talking a lot to company owners. This is how we managed to embrace its character and find a visual form for it.
WE MADE THE LOGO
In calligraphic type to highlight the customer-centric attitude and signature style of production. We also added an “animal” quality and emotionality with an image of the goat and, later, a cow after the product range was expanded. This is also how we labelled the product lines for the buyers to distinguish goat cheese from cow cheese.
CREDIT
- Agency/Creative: Dozen Agency
- Article Title: Victor et Louise – The Image of Modern Farm
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Naming, Brand Strategy, Branding, Graphic Design, Packaging Design, Tone of Voice
- Format: Bottle, Sleeve, Wrap
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
