Viet Chau (VIC), known as “Vietnam’s precious gem,” is a symbol of excellence in the design and construction of premium aluminum doors. Established with the vision of enhancing living spaces, VIC has spent nearly 35 years building a reputation for delivering solutions that combine exceptional quality with refined aesthetics. VIC’s products transcend the conventional, transforming spaces with aluminum doors that seamlessly connect the indoors with the outdoors, creating harmony, durability, and modern sophistication. These products not only enhance the beauty of the surroundings but also add practical value by offering security, longevity, and energy efficiency.

The new visual identity, developed by Bracom Agency, plays a crucial role in communicating the brand’s values and vision. Rather than focusing on logo creation alone, the visual identity embraces a holistic approach to brand presentation, encompassing every aspect of design that communicates VIC’s core message. This includes the thoughtful selection of colors, fonts, imagery, and other visual elements that together convey the brand’s commitment to quality, creativity, and community. Every visual detail is carefully crafted to ensure that VIC stands out as a professional, innovative, and forward-thinking brand that is poised for global expansion.

The use of color plays a significant role in the visual identity, with shades carefully chosen to reflect depth, professionalism, and modernity, while still evoking the warmth and sustainability associated with VIC’s aluminum and glass products. The fonts are selected to convey both strength and elegance, supporting the brand’s reputation for high-quality craftsmanship. Imagery used in the identity system highlights the sleek, modern designs of the products, focusing on their ability to connect spaces and create open, harmonious environments. This careful consideration of every design element ensures that the visual identity remains cohesive, consistent, and aligned with the brand’s values across all platforms and materials.

In addition to its aesthetic elements, VIC’s visual identity is designed to resonate with customers on an emotional level. It reflects the brand’s dedication to providing living spaces that promote peace, comfort, and inspiration. The visual identity tells the story of a brand that isn’t just about selling doors, but about creating environments that foster well-being, connection, and creativity. Every visual component serves as a reminder of VIC’s commitment to quality craftsmanship, sustainability, and the long-lasting impact of their products on the spaces they inhabit.

With the new visual identity, VIC is now equipped with a powerful tool to represent its brand on both domestic and international stages. As the company looks to expand into global markets, the visual identity ensures that VIC communicates its core message clearly and effectively to a broad audience. This identity not only highlights VIC’s uniqueness in the marketplace but also reinforces the company’s vision of becoming a global leader in the aluminum and glass door industry.

The visual identity system developed by Bracom Agency is more than just a logo or a set of colors—it is a strategic tool that helps VIC connect with its customers and stakeholders in a meaningful and impactful way. By aligning every visual element with the brand’s core values, VIC is able to tell a compelling story about its mission to create innovative, sustainable, and aesthetically pleasing living spaces. This cohesive visual approach positions VIC as a brand that is not only focused on the present but is also looking to the future, where it can continue to grow and inspire customers around the world.