Introducing a new drinks range from Triveda Life – organic, sparkling water kefirs. Conceived and designed in Ibiza for both local and international markets.
Kefir comes from the Turkish word “Keyif” meaning “feel good”, and it’s designed to do precisely that.
Water Kefir is a delicately fermented drink crafted with non – dairy live cultures of friendly bacteria, creating a naturally slightly sparkling, delicious, gut-loving beverage. Infused with cold pressed organic juices and superfoods, Triveda kefir waters are unpasturised, caffeine-free and have zero alcohol content. A refreshing beverage for the whole family to enjoy. Containing billions of live cultures such as Bifidobacterium (pro-biotics). Triveda’s Water Kefir is teeming with beneficial digestive enzymes, amino acids, vitamins and essential minerals the body will love.
Water kefir is created from fermenting tiny kefir grains in spring water which creates a natural, gently sparkling product experience. This informed the brand design which takes it cues from this process. The brand’s inverted triangle symbol, represents the water element . For this range the triangle is rendered in vibrant multi coloured dots to represent the active kefir grains working their magic to create these gently sparkling, gut friendly blends together with the subtly bubbly taste experience.
The all natural, organic range comes in 3 delicious and refreshing flavour variants – Hibiscus + Lime, Spirulina + Lemon and Lemon + Ginger with a vibrant and contrasting colour palette on the dots chosen to reflect these ingredients.
The cans are directly printed onto a silk finish aluminium base which is contrasted with a range of different finishes to the dots – a mixture of direct print/ metal show-through, white backed and raised matt varnish to capture the dynamism of the products and the vibrant flavours.
CREDIT
- Agency/Creative: Mid-Air Studio
- Article Title: Vibrant Packaging Design for Triveda Life’s Organic Sparkling Water Kefirs
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: london
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Branding, Packaging Design
- Format: Can
- Industry: Food/Beverage
- Keywords: drinks, wellness, kefir, gut health, probiotics, packaging design, cans design, brand creation
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Credits:
design: Mid-air Studio