Sip the energy of fruit and fun with a bright and catchy graphic design project in which the tubik agency designers were involved in creating a concept of visual identity, packaging design, and marketing graphics for the brand of fruit cider with various tastes. The design approach employs a bunch of bright custom illustrations made to reflect the desired mood and aesthetics and wrapped in a vibrant color palette.

The design process included the following creative tasks: considering a general stylistic approach for the visual identity that would work both for online and offline marketing goals; creating a consistent set of theme illustrations and graphic elements; developing a packaging design system for different tastes of cider; offering design solutions for marketing visuals and advertising graphics.

Working on the illustrations, the digital artist developed the set of people characters and intertwined them with fruit elements, providing an instant visual connection with the particular tastes of cider, apple, pear, and cherries. The illustrations also feature graphics patterns, botanical elements, and birds echoing the atmosphere of a fruit farm, which contribute to the general mood and add fun and liveliness due to the dynamic composition.

At the next stage, the polished illustration art was integrated into a drink can design for diverse cider tastes. Further, the design approach was stretched to bulk packaging for cans as well as glass bottle label design.

The following step required thinking over the advertising and marketing graphics materials enhancing brand recognizability and awareness, for example, posters and stickers. Check the outcome and have fun!