LA DI DA is a vibrant and engaging brand created for The Wingara Wine Group exclusively for Coles First Choice Liquor stores in Australia. To attract the younger wine explorer, this exotic brand is stylish, striking and something special to show off. Graphically bright, it makes its presence known on the shelf.
The peacock who likes to display their feathers in all its refinery, is further bejewelled with added accessories like a crown, bow tie, jewellery, chandelier, gold goblet. Alluring and untouchable in the exotic tropical surroundings, proudly showing off.
The excessive use of gold foil further emphasises opulence and the chosen label stock has an almost fabric like sheen.
CREDIT
- Agency/Creative: Design Energy
- Article Title: Vibrant and Exotic Branding for LA DI DA Wine
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Retail Brand Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
