Hiperbalas is a large wholesale and retail chain of treats in the city of Guarulhos, São Paulo, Brazil. Its biggest customers are adults who work in the confectionery and party areas looking for quality and low prices. Creativity, quality and fair price summarize your proposal to offer the best options for sweets, party items and confectionery products. Commitment and respect were present, and were the main responsible for the growth and success of this network that goes back for generations.

However, with the advent of 2020, many market characteristics needed to be revised. The challenges were the focus on online delivery, the formation of a logistic army, sanitary preparation of the environment in the face of the pandemic and with that came the opportunity for a powerful, vibrant and energetic rebranding. With that in mind, a design was developed that was whitish, democratic, vibrant and that almost had a life of its own, with a great typographic appeal and modern illustrations, which in turn used art to draw the attention of its audience, fulfilling so the biggest challenge.

One of the most important decisions was a redesign to improve the logo that is widely recognized in the region and to dare in the graphic identity with colors, shapes and objects that tell a story and awaken the party that exists in everyone. For this, there was a great process of discovering new strategic purposes that culminated in the choice for the creative path. The result was a generous communication, full of artistic and unique design for your segment that answers the basic questions of quasi-industrial supply and demand and brings a different way of thinking that directly influences the way your customers form their own shopping experience.

The changes are still being made across the network, but they delight suppliers, employees and customers, making them travel through memories. In the end, sweets, parties and confectionery are for this: bring happiness, eternalise moments, celebrate with those you love.