We asked ourselves the following question: “What gift could we give our clients that will surprise them and also keep them amused in the summer?” The answer was: a beer. A beer is refreshing, but we also wanted it to make you enjoy yourself.
This is the idea behind Una Cerveza [A Beer]. A Beer is the naming of our craft beer, yep. It is also a game: a set of removable stickers In this way, our clients can create their own labels with crazy phrases. Phrases such as A Sassy Beer is only after my buttocks, or A Bold Beer is also a happy unicorn, and even A Galactic Beer looks good on your hat so you can love your flip-flops.
The stickers are made of nano-suckers, a system that makes them totally removable (and therefore reusable), so you can change phases whenever you want. You can decorate other bottles or stick smart-ass messages on the fridge at home.
Our clients have really taken to the idea and have inundated our email with photos of their label proposals. There are some truly inventive phrases. Because when all is said and done, there is a Creative dwelling inside us all.
- Agency/Creative: Vibranding Design
- Article Title: Vibranding designs “Una Cerveza que baila con el universo salvaje”
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Packaging Design, Product Naming, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle