Vibe & Go is more than just a café; it is a vibrant, contemporary destination designed for those who want to live in the moment and embrace their individuality. Each day brings the freedom to match one’s vibe—whether seeking calm, creativity, or connection. Vibe & Go offers a space where individuals are invited to pause, reflect, and choose the energy needed to carry through the day.
At the core of the brand is a handcrafted logo, with the iconic letter “V” symbolising the essence of its offerings. The shape of the “V” is inspired by both a coffee bean and a loaf of bread—two staples that define the café experience. Coffee, rich and aromatic, is paired seamlessly with fresh panini made from quality ingredients. These essentials serve not only as fuel but also as a reflection of simplicity and authenticity, embodying the warmth and care present in every aspect of Vibe & Go.
The brand’s identity breaks away from traditional café norms, presenting a vibrant and out-of-the-box approach to ambiance. Bold patterns, playful colors, and a contemporary aesthetic create an environment that adapts to individual preferences. From cozy corners ideal for quiet reflection to open spaces buzzing with creative energy, the café is designed to make every visitor feel at home.
Vibe & Go celebrates the idea that each day is an opportunity to define one’s vibe. Whether it’s a quick espresso and panini on the go or a longer, more indulgent break, the experience is fresh and personalized. It’s also about fostering moments of joy, whether alone or shared, creating memories that go beyond the coffee cup. The café aims to bring people together, creating a sense of belonging in an ever-changing, fast-paced world.
Vibe & Go represents a lifestyle where quality, creativity, and mood come together to inspire every visit. It’s a destination where individuality is celebrated, and every vibe is welcomed.
CREDIT
- Agency/Creative: Le Buro Agency
- Article Title: Vibe&Go Café Visual Identity by Le Buro Agency
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: Moldova, Republic of
- Agency/Creative City: Chisinau
- Market Region: Moldova
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Branding, Calligraphy, Graphic Design, Lettering, Logo Design, Packaging Design, Packaging Guidelines, Typography
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2024/25 , brand design, identity , logo, lettering , calligraphy