Veuve Clicquot – Concept Shhh…ampagne
Task: To develop an innovative product for Veuve Clicqot Ponsardin House of sparkling wines. Idea: We came up with the idea of sparkling wine in fast dissolving tablets, in convenient packaging —just like UPSA aspirin tablets. Result: The new product concept Veuve Clicquot Shhh…ampagne.
Veuve Clicquot Ponsardin (French pronunciation: [vøv kliko pɔ̃saʁdɛ̃]) is a Frenchchampagne house based in Reims, specializing in premium products. Founded in 1772 by Philippe Clicquot-Muiron, Veuve Clicquot played an important role in establishing champagne as a favored drink of haute bourgeoisie and nobility throughout Europe. The 1811 comet vintage of Veuve Clicquot is theorized to have been the first truly “modern” Champagne due to the advancements in the méthode champenoise which Veuve Clicquot pioneered through the technique of remuage. Veuve-clicquot.com