Verve is a brand that makes fitness apparel and equipment to help you reach your goals. We believe in everyone’s potential to be their best, and we’re here to give you the things you need to succeed.
The goal of the project is to create a unified visual identity that mirrors the strength, discipline, and sharp focus that defines Verve when using its products and working towards success.
Our challenge isn’t just about making a fitness apparel and equipment brand. There are many brands doing that already. What we aim for goes beyond selling products. We want to build a whole community of people passionate about fitness and health who share their challenges and experiences with each other.
“Verver” is a name we’ve chosen for anyone who wants to be part of this community. It doesn’t just mean you buy our products; it means you belong to a big community with different experiences. It makes you feel like you’re part of something, makes you want to achieve more, and helps you discover your hidden strength. It’s like giving yourself a fresh start and feel stronger, together.
Another challenge we faced was making the brand eco-friendly, not only in its product lineup but also in its associated activities and initiatives. In addition to this effort, we wanted to make a sponsorship program to support initiatives dedicated to environmental preservation and regeneration.
We’ve decided to launch “Ververt” alongside our previous services. Ververt is a combination of the words “Verve” and “Vert,” which means green in French. It’s a service aimed at making our products more environmentally friendly, also releasing special edition products featuring Ververt logo, which are 100% environmentally friendly, We do this by using materials that don’t harm the environment, creating long-lasting product designs, encouraging recycling, reducing unnecessary packaging, using eco-friendly transportation, and establishing a sponsoring program for organizations that work to protect the environment.
- Agency/Creative: Youcef Benouali
- Article Title: Verve Brand Identity – Feel the Power of Movement
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Algeria
- Agency/Creative City: Ain temouchent
- Market Region: Global
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Branding, Logo Design, Product Naming
- Industry: Health Care
- Keywords: branding, logo, logo design, visual identity, art direction, graphic design, brand identity, brand naming, brand strategy, brainstorming
Art Director / Graphic Designer: Youcef Benouali