Rutino is a small town located in Cilento, an Italian geographical region of Campania and an important tourist area of southern Italy. The Idea is create a living brand through a dynamic identity, showing the simplicity and the grandeur of a land in different icons and signs that fit perfectly and build the essence of Rutino.

This new brand is focused on a new strategic tourism plan for the city of Rutino to reach a European, continental audience. A friendly, close and safe city, where you can discover the generosity of its people and its excellent climate with many sunny days a year.

These elements of the visual system help us to distinguish through shapes and colors the different areas of the brand for the development of its ecosystem. Culture e leisure, programming cultural events, parties, focused on promoting the rich gastronomy of the land, also to offer visits to the different monuments that Rutino boasts.

Our goal in this project was to bring the right visual storytelling for the brand. Mixing the traditional with modern icons to convey the right message of the brand as comfort, sincerity and friendly.

This made the brand unique and different form what tourism brands are usually represented by. A smart, creative and memorable way to bring a new brand back and place it in the hearts and minds of people.

We created the entire coordinated image by taking up the different icons, creating harmony and coherence between all the design elements. We opted for an ultra-thick white paper.