The design of this traditional vermouth is inspired by Italian ornamentation, made entirely by hand, which makes this art something special, the hands were always the beginning of any traditional drink like this. Ornamentation is very common in this class of Italian drinks, a product of its culture and art that is very popular throughout the world and marked an era.
His concept deals with the “heirs” of the tradition of this European nation that irrigated South America in times of war. Many beverages are consumed from generation to generation, many were created many centuries ago and today are consumed thanks to Inheritance.
That is Ereditá, the tradition and heritage of our ancestors, a recipe that has been passed down from generation to generation and is practiced to this day and reaches bars around the world.
It is attractive for its unusual container, made of black stoneware ceramic, which makes the design more attractive, silk-screened with a cork and seal as they are used to drinking champagne.
The origin of vermouth is attributed to the Greeks, but this drink became popular among Italians thanks to a Turin innkeeper in 1786, who began experimenting with wine and pressing various herbs that aroused the interest even of the king himself.
From there, vermouth began its successful trajectory in almost all of Europe and then to the rest of the world.
This vermouth is reddish yellow, tile and burgundy brown, it is usually served with ice and some type of citrus to add freshness.
- Agency/Creative: Emi Renzi
- Article Title: Vermut Eredità Concept Designed by Emi Renzi
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Buenos Aires
- Market Region: Europe
- Project Deliverables: Brand Design, Brand World, Concept Art, Design, Drawing, Illustration, Packaging Design
- Format: Bottle
- Substrate: Ceramic
- Industry: Food/Beverage
- Keywords: design italy vermut vermu art pack packaging package
Graphic Designer: Emi Renzi