“Lupo” is a vermouth whose aesthetic revisits the glamour inherent in yesteryear’s cocktail culture. Perfect symmetry and an elegant color combination flank the illustration of a wolf – the wine’s namesake – while also conveying the sophistication and luxury of the roaring ‘20s. Client: Sociedad Vermutera Lupo.
CREDIT
- Agency/Creative: Moruba
- Article Title: Vermouth Packaging Design for Sociedad Vermutera Lupo
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Multiple Regions
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Research
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
