• Project

  • Region

  • Industry

Vermont’s Original Ice Cream

Vermont’s Original Ice Cream

Connor Arnot – Wilcox’s Ice Cream

Wilcox’s Ice Cream is “Vermont’s Original Ice Cream,” started in 1928 by the Wilcox brothers of Manchester, Vermont. For over 90 years Wilcox has been innovating and experimenting with flavor creations that keep their customers curious and happy. When creating their brand refresh it was important to create a container design that could provide its customers with new and exciting flavors in one recognizable and consistent look. Although their flavors may change constantly, their quality ingredients and pride in the Green Mountain State never has. This package honors Wilcox’s storied past and opens a new chapter for the 6th generation of Vermont’s best ice cream producers.

CREDIT

  • Agency/Creative: Connor Arnot
  • Article Title: Vermont’s Original Ice Cream
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: North America
  • Format: Cup
  • Substrate: Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0