Veracci is a new luxury fashion brand focused on NFT and Metaverso, which seeks exclusivity in all collections in a new fashion concept.

In addition to the metaverse, the brand intends to unite the two worlds in a unique and innovative way, expanding to the real world with clubs and fashion events, and soon physical products for customers. All this valuing the user experience and provoking the feeling of exclusivity.

A unique and personalized typography was created from a modular grid, with geometric and curved details. The typography brings us a lot of personality and the feeling of something technological and digital, also carrying a lot of elegance. So we can keep the simple that refers to this elegance, but still maintain a personality that harmonizes well with the NFT and Metaverse market that Veracci is inserted.

The same modular grid of the typography was used to create the symbol, thus maintaining a harmony in the complete composition. After more immersions in the briefing where the client had the desire to merge the mordeno with the classic and its meanings, the god Apolo was chosen to represent the brand, we mixed the initial of Veracci “V” with the main element that represents Apolo: his harp.

The simple is used to not conflict with the exentricity of the pieces and not lose harmony in any collection, but still the personality is very clear bringing a fixation in the minds of consumers.

Some key words that served as a north in the development of the visual identity: Exclusivity, Luxury, Technology, Fashion, Innovation, Elegance and Futurism