Developing the Venastto brand was exciting, a classic, human and cultural restaurant. Its visual identity carries the Venetian spirit with colors that highlight Italian national pride. Tourists or locals who spend their time at the restaurant are presented with the feeling of savoring good traditional pasta accompanied by a good wine over the landscape of Venice – IT.

With the proposal to offer the Venetian sensation, directions were separated that showed traces of each attribute in order to connect the brand with the place and sensations. We always seek to bring innovations that communicate directly with customers and the proposal offered, the Venastto restaurant has a lot of discipline, consistency and special service for each customer, offers several dishes with several options for variations, which adds even more value and social recognition . ”We are passionate about what we do,” said Gianni Franco, founder of Venastto.

In its new visual identity, we were presented with the challenge of putting all the feeling and clarity of the proposal into action, we offered research services in several segments to reach the final and functional result, its art direction was very practical and enabled a learning milestone mutual, with collaboration, conversations and ease of explanations.

With all the necessary information, we incorporated a new look at the brand, a new moment of action, where it will be possible to rewrite and explore new welcoming strategies and a new phase for the brand. Its final result was the result of the combination of names that represent the brand and are its main references in Venice, good wine, pasta and its Venetian canals. With this, the possibility of touching all the senses of the customers is even stronger.