Challenge: Crunch it turns fresh veggies sourced directly from the farm into hand-cooked crisps. The brand needed a unique brand identity and a packaging rage that will help them to stand out on the shelf and communicate the brand commitment to delicious nutritional and healthy snacks

They wanted to target their new range of chips toward parents that want healthier alternatives when it comes to snacks for their kids but at the same time to be appealing also to the other segments of the audience that are conscious about their food choices

Solution: Bold and vibrant colours were chosen to make everything look organic and to push forward the fact that the brand uses fresh veggies for their snacks. The main illustrations are based on slices of the vegetables used in each bag paired with the corresponding leaves to add more symmetry and visual interest and new products can easily be created to fit the same style. The logo resembles a sun behind the fields and has a texture to emphasise the organic hand-done nature of the products. For the packaging, a system has been created to make everything distinguishable and to leave room for feature additions to the product family. Textures have been used for the fonts and images to tie everything together into a cohesive style. The deliverables for the project started with the logo and expanded to the packaging system, social media templates, and promotional materials

Altogether the visual identity and the packaging help the brand to communicate its values and to stand out in a way that customers can relate to their values such as: great ingredients and healthier practices for our nutrition and for the nature