Potiphar’s beautiful and perfidious wife in the biblical story of Joseph. Zuleika, whose name is not recorded in the scriptures, became a symbol of lust, betrayal and hedonism for seducing Joseph and indulging in pleasure.
This name and brand were inspired by the story of this iconic and thought-provoking woman. To give personality to each type of beer, different Zuleika faces were created with different adornments and colors. The gold came in as a point of attention and refinement referring to all the gold that the wives of the great men used.
CREDIT
- Agency/Creative: vbiasi design
- Article Title: Vbiasi Design Creates Beers Inspired by the Biblical Story of Joseph
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Architecture, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Research
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
