vbiasi design Creates a New Look to a Cottage Cheese for Dairy Milk Producer in Brazil
Canto de Minas is a dairy milk producer, from one of the states in Brazil known for its tradition in cheese production. The company was struggling to establish and follow a visual standard on its packaging and sought us out to develop a new look for its entire line of cream products.
A cleaner look was adopted, based on the smooth and imperfect movement of the creamy products. A simpler and modern typography was chosen, without serif and always in small caps to bring more charisma and openness. The colors were defined according to each product and its variations in flavors.
- Design Agency: vbiasi design
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: vbiasi design Creates a New Look to a Cottage Cheese for Dairy Milk Producer in Brazil
- Brand / Project Name: Canto de Minas Cottage Cheese
- Strategic Deliverables: Research / Insight, Product Architecture, Brand Strategy, Product Naming
- Design Deliverables: Packaging Design, Photography, Identity System, Graphic Design
- Location: Brazil
- Market Country: Brazil
- Market Region: South America
- Product Category: Dairy
- Consumer Packaging Format: Cup
- Consumer Substrate / Material: Plastic