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Vataga Agency Transformed Pripravka’s Crunchy Breading Mixes with Bold Packaging Design

Vataga Agency Transformed Pripravka’s Crunchy Breading Mixes with Bold Packaging Design

Pripravka is a well-known brand that produces a large number of different spices and seasonings, sauces and ketchups, culinary additives and ready meals. The company is the leader of the seasonings and spices market in Ukraine, whose main credo is innovation and food safety of products. Also, the main task of the company is the creation of new original mixtures of seasonings, which allow consumers to experiment with tastes and give familiar daily dishes a new taste.

“Crunchy breading” mixes from Pripravka are ready-made breading mixes for cooking meat, fish, vegetables, and even cheese in a pan, in a casserole, or deep-fried. What exactly to munch on with friends depends only on your mood, and Pripravka has already taken care of everything else.

This product was supposed to be a novelty in the category and replace ordinary breadcrumbs. Therefore, the packaging had to be bright, emotional, with as large and appetizing food styles as possible. Our task was to convey the mood of a holiday or a party and a burst of emotions, as well as clearly present the main elements of product communication with the consumer.

Crispy breading is a series of 5 mixes where the main ingredients are garlic, ancho chili, smoked tomatoes, ginger, sesame and mustard. Each of the packages has its own characteristic bright color and original pattern, and the large name and food styles immediately make it clear to which dishes each of the breading mixes fits best. Nuggets or chicken wings, maybe strips or mozzarella cheese – you can choose whatever you want to taste. Its your party time!

CREDIT

  • Agency/Creative: Vataga Agency
  • Article Title: Vataga Agency Transformed Pripravka’s Crunchy Breading Mixes with Bold Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Ukraine
  • Agency/Creative City: Lviv
  • Market Region: Europe
  • Project Deliverables: Food Photography, Packaging Design
  • Format: Pouch
  • Industry: Food/Beverage
  • Keywords: food, breading mix, packaging design, vataga agency

  • Credits:
    Creative Director / Graphic Designer: Costya Khmeliuk
    Art Director: Nazar Kumanovsky
    Graphic Designer: Alina Kravchenko
    Project Manager: Ostap Malashnyak

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