Gentle pasteurization from the AGROLA brand is a revolutionary solution for the Ukrainian fresh bread market! A unique line of pasteurized breads, based on an unusual approach to production, our own author’s recipe and original flavors. The brand is the first in Ukraine to offer the consumer bread with its unchanged qualities — taste, safety, convenience, and one key advantage. This advantage is a much longer shelf life without the addition of any preservatives thanks to the gentle pasteurization during the baking process.

Our task was to develop a packaging design that emphasizes the uniqueness of the product and clearly communicates its main advantage. The visual solution had to be non-standard for the Ukrainian market. It had to qualitatively distinguish the product from others on the shelf and at the same time differentiate the positions in the middle of the line well.

Since the product is unique for the Ukrainian market, its packaging had to be different from everyone else’s. We have found a wonderful metaphor that is intimately connected with bread and has deep symbolism – it is a millstone. They are different. Each millstone has its own unique pattern of internal ridges, which makes it as special as our high-recipe bread. After all, each of our recipes is special. For each package, we have chosen a different image of the millstones and the corresponding background color so that you can easily find your favorite flavor. In addition, we did not forget about the transparent window so that you can see the product itself inside.