The project presents the brand identity for The Secret Garden – a flower shop steeped in nostalgia, quiet mystery, and the kind of soft romanticism that lingers long after one leaves. Hidden away on a narrow cobblestone street, The Secret Garden is more than a place to buy flowers; it is an escape into a different time. The shop specializes in floral arrangements that evoke emotion and memory, crafting bouquets inspired by love letters tucked into drawers, overgrown gardens that once belonged to forgotten homes, and secret rendezvous whispered under fading lamplight.

Every arrangement is designed to feel like a story – blooming with sentiment, layered with meaning, and touched by the poetry of the past. Customers often describe the shop as a sanctuary, a place where flowers are not merely decorations but vessels that carry love, longing, loss, hope, and delicate fragments of old memories. It is a world built from wild blooms, faded silk ribbons, antique books, pressed petals, handwritten notes, and vintage vases that hold their own histories. Here, nothing is ever just an object; everything feels like a character in an unfolding tale.

For this project, I approached the brand identity with a deep sensitivity to the atmosphere the shop embodies. I thoughtfully curated the typography to reflect an old-world charm – elegant, slightly whimsical, and reminiscent of handwritten journals. The colour palette draws from muted florals, dusty pastels, and soft earthy tones, capturing the blend of nostalgia and gentle mystery that defines the shop. I also developed iconography inspired by garden motifs, secret symbols, and delicate botanical sketches. Together, these elements create a visual identity that mirrors the soul of The Secret Garden – timeless, romantic, and quietly enchanting, inviting every visitor to step into a story waiting to bloom.