Founded in 2023, Gtatso stands as a testament to our commitment to redefining the liqueur landscape. Our journey began with a profound exploration of the brand’s core – the exquisite ingredients and unparalleled taste that set Gtatso apart.
Inspired by the richness of the botanicals and the nuanced flavours of the liquor, our branding endeavor unfolded as a meticulous and passionate process. We delved into the essence of Gtatso, seeking to capture its character and elevate it to a level that transcends the ordinary.
From the initial stages, our focus was on infusing creativity into every aspect of the brand. The label design, verbal branding, and illustrations were all curated with the intent to mirror the adventurous and cheerful character of Gtatso. The blend of flavours became our inspiration.
The Jester, with its playful and humorous nature, mirrors Gtatso’s ability to inject joy and surprise into every experience. On the other hand, the Magician archetype symbolizes the transformative power within Gtatso, turning ordinary moments into extraordinary ones. Our creative exploration aligned with these archetypes, ensuring that every element of the branding reflects the innovative and magical spirit of Gtatso.
Throughout the branding process, we meticulously incorporated Gtatso’s values – celebrating creativity, encouraging adventure, upholding quality, and fostering a sense of community. The result is a brand that not only offers a superior product but also cultivates a community of individuals who appreciate unique flavours and seek to push the boundaries of mixology and art.
- Agency/Creative: Vardan Avagyan
- Article Title: Vardan Avagyan Crafts Gtatso’s Brand: Elevating Liqueur Packaging Design
- Organisation/Entity: Freelance
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Europe, Global
- Project Deliverables: Art Direction, Brand Strategy, Brand Tone of Voice, Branding, Illustration
- Industry: Food/Beverage
- Keywords: Liquor, Herbal, Alcohol
Art Director, Brand Designer: Vardan Avagyan
Illustrator: Berta Yeghiazaryan
Marketing And Communications Specialist: Aksanna Poghosyan
Photographer: Emin Baghajyan
Founder: Rafayel Yeghoyan