banda agency created branding for Chornobyl to draw attention to this very special zone. 04/26/1986 Chornobyl changed the world and now Chornobyl is changing with it. The idea of campaign is to share an important lesson: every action has a consequence.
Few people don’t know about the tragedy at Chornobyl Nuclear Power Plant. One night turned the place of the future into a place of memory reminding the world of the price of human error.
Banda agency was looking for a strong visual image that would make people think. And realized that a standard logo won’t have enough power: a static icon simply cannot contain such an important message. So, we created the first vanishing logo in the world.
The basis for our logo is the shape of the fourth reactor, which was the place where it all began. This is the starting point for the logo, as if it were Chernobyl’86 logo. Every year the image changes and gradually disappears. The end point of the logo’s existence is 2064, when Chornobyl Power Plant will be completely decommissioned. This way we close this cycle of history and open some space for a new one. And this new cycle will require other visual solutions.
Next, we created the whole visual system around the logo. Just like the logo, it changes every year. However, we have decided that these changes will not take place every January 1, but every April 26 instead. From now on, the new year in Chornobyl will begin on this day.
The new visual system, changing every year, makes each item a collector’s item and turns it into a part of history. It also gives us the opportunity to combine past and future in one space, reminding people that the past always influences the present.
- Agency/Creative: Banda
- Article Title: Vanishing Branding for Chornobyl Exclusion Zone
- Organisation/Entity: Agency
- Project Type: Campaign
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Kyiv
- Market Region: Europe, Global
- Project Deliverables: Branding, Logo Design
- Industry: Non-Profit
- Keywords: vanishing logo, chornobyl, chernobyl, branding, ukraine
Creative Director: Alexandra Doroguntsova