Standing out in the tea beverage market, the Vân Nam Tea brand has uniquely targeted its primary audience, catering to tea enthusiasts with a strong focus on well-being. Simultaneously, it offers a novel tasting experience while preserving the authenticity of the original tea flavors, skillfully blending premium teas with natural ingredients.
Vân Nam Tea & Coffee has introduced a traditional Chinese-style tea and tea-milk business model to the F&B market, featuring a distinctive selection of time-honored Chinese teas. It’s a place where patrons arrive with a peaceful and serene mindset, savoring tea in a tranquil environment, fully embracing each moment during their visit.
The logo highlights the fusion of Chinese and Vietnamese elements, artistically derived from the brand’s name. The arched roof, a central component of the logo, is intricately incorporated into both languages, with the goal of maximizing the representation of the brand’s unique style. The lettering is gracefully curved to resemble the shape of a roof.
Taking inspiration from the venue’s front facade and the characteristic curved Chinese roof, a continuous decorative framework has been crafted for the brand. Furthermore, the interior decor patterns are distinctive elements that the team has developed to enhance the brand’s recognition.
In pursuit of enhancing the brand’s diversity and recognition, Cillgold has presented Vân Nam with an illustrative image system inspired by traditional Chinese watercolor art and the captivating effects of tea brewing. This results in an elegant and minimalist graphic system featuring a gradient color style against a rich red backdrop, creating an artful aesthetic.
- Agency/Creative: Cillgold Agency
- Article Title: Van Nam Designed By Cillgold: A Chinese Teahouse in the Heart of Saigon
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Vietnam
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Design, Branding, Illustration
- Industry: Food/Beverage
- Keywords: Logo Design, Brand Identity, Coffee, Tea, Chinese Culture, Vietnam, Van Nam, Cillgold,