Øl’søn Green Gin – “Circular Thinking, Infinity Design”

Innovation isn’t always about inventing something new. Sometimes it’s about rethinking what already exists and giving it infinite purpose. Øl’søn returns with a unique Green Gin and as you may remember, our award-winning design for the first series was based on mathematical label shaping. So naturally, the challenge this time was to create something equally striking, while staying true to the brand’s heritage.

For this new edition, we took it one step further  merging design, sustainability, and Øl’søn’s gaming heritage into one unified concept. Quite literally shaped like an infinity symbol.

Infinity Label — Circular Inside and Out
No separate front and back labels. Instead, the entire design loops around the bottle as a continuous infinity shape a seamless tribute to circular thinking. Alongside the sustainable material choices, we created an illustration system to express flavour notes and storytelling elements across the label.

Sustainable Materials Throughout
• Bottle: made from 100% recycled wild glass
• Label: printed on recycled paper containing 15% apple residue
• Hot foil: fully recyclable along with the paper
• Colour, flavour, mindset  everything connects back to green

A Cap with a Twist
The cork is more than just a closure. Each one is branded with either an X or an O on the inside burned directly into the cork. Collect them, and you’ll have your own Tic-Tac-Toe set. As a bonus, the branding process adds a subtle smoked note to the gin itself.

A taste that lasts  and materials that live on.