Boc Art Market – Refraction Art Fair

BOC Art Market is a monthly art toy event in Vietnam that serves as a vibrant space for discovering and collecting creative works. More than just a gathering, it brings together collectors, artists, and designers while expanding the presence of Vietnamese talent and brand culture both locally and internationally.

The theme for this edition, “Refraction,” draws inspiration from the phenomenon of light bending as it passes through different mediums. Refraction, in this context, is more than a physical process; it becomes a metaphor for perception, imagination, and the ever-changing way we experience the world. It symbolizes how ideas evolve, shift, and inspire new possibilities-much like light dispersing into a full spectrum of color.

The visual identity and creative direction embrace this idea of transformation and expanded perception. The moodboard features imagery built around transparency, layered color, prism effects, and luminous gradients. These visuals evoke a sense of motion, fluidity, and curiosity, while reflecting the core spirit of the event: encouraging playful exploration and artistic reinterpretation.

In this project, box art is not treated merely as packaging but as a storytelling surface. Each box is designed to reflect the soul of the toy inside, turning it into a visual expression of both form and concept. Within the “Refraction” theme, the box becomes a literal and symbolic medium for bending light and meaning, blending aesthetics with depth.

This project shows how a scientific principle can be transformed into emotional and artistic resonance, aligning with BOC Art Market’s mission to connect creativity, imagination, and community.