Penn Croft is a passionate new sustainable English wine brand.
The vineyard and winery was started by a veteran of sustainable agriculture Simon Porter and well-travelled film maker Malcolm Walker, who spent ten years filming and interviewing the world’s most pioneering winemakers. Their love of conservation and exceptional wine has led them to produce their award winning range.
To differentiate their products and draw attention to English winemaking they appointed design agency Valiant to create their new branding, packaging and website. They wanted the branding and packaging to reflect the care and attention they give their vines and every single wine they make. It had to be premium and sustainable. It needed to have standout on the shelf in retail as well as online.
We created a bespoke brand identity with unique typography and finished in a silk copper foil with embossing to provide additional texture. The labels are printed onto a beautiful premium cotton rich textured paper. The signature of winemaker Ben Smith is also captured in copper – in a handwritten style to reflect the hands-on approach they have in production. The Penncroft “P” has been designed as a blind embossed roundel on each label.
Choosing exquisite muted colour palette the final flourish is the matching branded foil caps.
As well as these first two wines we have already designed the brand architecture to enable future sparkling wines and limited edition products to be recognisable, as well as differentiated from one another.
To help support the launch of the wines we also continued the design style by designing and building a simple ecommerce website for them to buy wines, book tours or join their exclusive wine club.
The wines have been listed in top restaurants and hotels already – and are delicious.
- Agency/Creative: Valiant
- Article Title: Valiant Create Penn Croft Wine Branding and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Farnham
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Label Design, Packaging Design
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: English Wine Branding, Sustainability, Packaging, Brand Design, Packaging Design
Creative Director: Adam Deeley