USPS Rebrand Illustrated by Steven Noble

USPS Rebrand Illustrated by Steven Noble

The USPS commissioned Steven to render illustrations of their total re-design of the their in-store experience. A robust three-bar layout system was applied to all materials, from menu-boards to hang tags to welcome signs to kiosks and so on. This system holds together a huge variety of collateral. Ancillary materials include emotive creed posters, window clings, a mobile app, and shipping box design.

The United States Postal Service is one of America’s great infrastructure achievements. In addition to being a technical marvel, it is also a storied and hallowed institution. From the Pony Express to the first letters sent by air-mail, few things are so uniquely American.

Plagued by budget woes in the modern era – the USPS sought to modernize its image, and more importantly, streamline the retail experience with clear signage, way-finding and packaging.

The USPS commissioned Steven to render illustrations of their total re-design of the their in-store experience. A robust three-bar layout system was applied to all materials, from menu-boards to hang tags to welcome signs to kiosks and so on. This system holds together a huge variety of collateral. Ancillary materials include emotive creed posters, window clings, a mobile app, and shipping box design.

The United States Postal Service is one of America’s great infrastructure achievements. In addition to being a technical marvel, it is also a storied and hallowed institution. From the Pony Express to the first letters sent by air-mail, few things are so uniquely American.

Plagued by budget woes in the modern era – the USPS sought to modernize its image, and more importantly, streamline the retail experience with clear signage, way-finding and packaging.

The USPS traces its roots to 1775 during the Second Continental Congress, when Benjamin Franklin was appointed the first postmaster general.
The Post Office Department was created in 1792 with the passage of the Postal Service Act. It was elevated to a cabinet-level department in 1872,
and was transformed by the Postal Reorganization Act of 1970 into the United States Postal Service as an independent agency. Since the early 1980s,
many direct tax subsidies to the USPS (with the exception of subsidies for costs associated with disabled and overseas voters) have been reduced or eliminated.

CREDIT

  • Agency/Creative: Steven Noble Illustrations
  • Project Type: Packaging
  • Organisation / Project Status: Freelance, Published Commercial Design
  • Location: United States
  • Article Title: USPS Rebrand Illustrated by Steven Noble
  • Market Region: North America
  • Project Deliverables: Brand Advertising, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Product Architecture
  • Format: Bag, Box, Wrap
  • Substrate: Pulp Carton, Pulp Fibre

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