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Urszula Krasny – Apotheke (Concept)

Urszula Krasny – Apotheke (Concept)

” Apotheke comes from Latin apotheca (“storehouse”),from Ancient Greek ἀποθήκη (apotheke, “storehouse”).
I wanted to create a contemporary look with a bit of nostalgia.
The design strongly bases on the composition. Each label has black elements shaped after pills, tablets and capsules. These elements are used for cut-through parts on matching boxes.”


  • Agency/Creative: Urszula Krasny
  • Article Title: Urszula Krasny – Apotheke (Concept)
  • Project Type: Packaging
  • Format: Box, Sleeve
  • Substrate: Pulp Paper