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Urban Garden Packaging Design for Soy Tu Huerto Designed by Armatoste

Urban Garden Packaging Design for Soy Tu Huerto Designed by Armatoste

The new product of Soy tu Huerto, a Portable Garden easy to acquire and use. It is an initiative that can bring urban gardens to anyone, regardless of the characteristics of the place where they live. To bring this product closer to more people, a user-friendly packaging was needed to organize all its elements, it had to be versatile to look good at the point of sale and be resistant to be in warehouses.

Designed to suit the product and thinking about the user experience when taking each element to use it. The goal is to provide a playful experience, which begins with visual design and ends with tangible elements.

CREDIT

  • Design Agency: Armatoste
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Urban Garden Packaging Design for Soy Tu Huerto Designed by Armatoste
  • Brand / Project Name: Soy tu Huerto
  • External Design Credits: Creative Director: Angelica Pliego · Creative Director: Ana Nuñez · Concept Designer: Cinthia Cruz · Designer: Estefanny Acosta · Industrial Designer: Eli Rene Marquez
  • Strategic Deliverables: Brand Strategy
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Structural Design, Graphic Design, Brand Experience
  • Location: Mexico
  • Market Country: Mexico
  • Market Region: North America
  • Product Category: Household
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

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