The new product of Soy tu Huerto, a Portable Garden easy to acquire and use. It is an initiative that can bring urban gardens to anyone, regardless of the characteristics of the place where they live. To bring this product closer to more people, a user-friendly packaging was needed to organize all its elements, it had to be versatile to look good at the point of sale and be resistant to be in warehouses.
Designed to suit the product and thinking about the user experience when taking each element to use it. The goal is to provide a playful experience, which begins with visual design and ends with tangible elements.
CREDIT
- Agency/Creative: Armatoste
- Article Title: Urban Garden Packaging Design for Soy Tu Huerto Designed by Armatoste
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Experience, Brand Identity, Brand Strategy, Graphic Design, Identity System, Packaging Design, Structural Design
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
