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Urban Collection by Velites In-House Team Blends Design and Functionality

Urban Collection by Velites In-House Team Blends Design and Functionality

Velites, the leading European brand in the fitness and Cross Training sphere, places design as the central axis in each of its projects. The three essential pillars that distinguish Velites and its products in this sector are quality, innovation, and service. Thanks to this positioning, where innovation merges with design, Velites has earned the trust and loyalty of athletes around the world, as well as receiving recognition at international design awards. Velites is a continuously growing company, attentive to market trends and the needs of athletes, who are its main source of inspiration.

Velites present the new Urban Collection: designed for your urban and sports adventures; crafted with an unwavering commitment to design, innovation, and quality, as are all Velites products.Once again, we have placed the needs of fitness enthusiasts at the center, and keeping in mind their lifestyle, we have created three accessories that will impress everyone: the Urban Backpack, the Crossbody Bag, and the Tote Bag.

Each product is available in gray, blue, and orange. These colors have been carefully selected to enhance their design and versatility. We want to accompany you in your sports adventures, your travels, and your exciting and dynamic day-to-day.

The Urban range has been made with high-quality material that provides a consistent and waterproof structure. The multiple exterior and interior pockets will help you keep all kinds of personal accessories safe and organized. Additionally, to maintain a minimalist aesthetic and avoid seams, we have welded the fabric and included protected zippers and magnetic closures.

Urban Backpack – Design, ergonomics, and ample storage space with add-ons and compartments for fitness functional to organize each of your accessories.

Crossbody Bag – Wear it crossbody or over the shoulder and always have everything you need at hand.

Tote Bag – Perfect for going to work, the gym, shopping, or traveling. A symbol of versatility, for those who carry their world with them.

In addition to these 3 products a special feature is that all 3 have a magnet with which we can keep the objects or take the most important things to the gym.This magnet works as a small backpack where we can store valuables or take to the gym the necessary equipment to do a workout.

CREDIT

  • Agency/Creative: Velites Fitness S.L
  • Article Title: Urban Collection by Velites In-House Team Blends Design and Functionality
  • Organisation/Entity: In-House
  • Project Type: Product
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Pamplona
  • Market Region: Europe
  • Project Deliverables: Advertising, Advertising Photography, Design, Product Design, Product Photography
  • Industry: Health Care
  • Keywords: Product, Product Design, Innovation, Lifestyle, Sport, Health, Brand Strategy, Urban

  • Credits:
    Product Manager: Andoni Jimenez

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