Unreal Lashez is a false eyelash company that wants to promote that there are always better options, like our 100% vegan products. UNL is also environmentally conscious and gender inclusive. The brand also has the principle of being cruelty-free. One of the strengths of the brand is the fact that the product is produced with plant silk, a raw material that is not exploited by competitors. In addition, the brand has the potential to increase the range of products in the future.

For brand building, we took into consideration three things that we define in the briefing that would need to be contained in the brand, which, in addition, would talk to the brand’s audience, so the brand needed to somehow contain: Eyelashes, creativity, expressiveness, diversity, and a striking symbol that was used on social networks.

For this, the word Unreal was used with support on the UN being different from REAL, for thought made for real people, within this reasoning, we find the symbol on the UN and the eyelash being represented for support on the word UN.

Expressiveness and diversity came with a great variety of beauty.

The design of the gradual change from the minimal condensed Bold font to the decorative Serif font implies individualistic diversity and beauty, also referring to the brand’s two audiences.

In addition, the flexible expansion logo expresses the brand’s main visual that changes in diverse ways. Logo typography consists of different fonts, but it develops uniformly with the same ascendant and height.