Ñamguchería was born when our friends at TheBrant and the viral duo Los de Ñam asked us to turn their signature “¡Oh yeah!” into something you could actually taste. We started with one simple truth: everything you love can live between two slices of bread. That insight shaped a delivery-first brand that feels as homemade as their videos yet pops instantly on any feed.

The name had to sound local, playful, and unmistakably theirs, so we mashed up street-slang sánguche, a bakery vibe, and the duo’s own “Ñam.” Ñamguchería stuck on first bite. To mirror the founders we built a two-tone system: Ñaranja channels Cristhian’s explosive warmth, while Sanbluche Blue captures Erwin’s steady calm. Side-by-side they light up the screen before the logo even lands.

Next we needed a nostalgia hit. Enter Ñamgu—a grinning sandwich that looks doodled in the margin of a school notebook. He works as seal, collectible sticker, and living proof of our promise: “one smile between breads.” Rough-line illustrations of gooey cheese, runaway avocado, and hidden hearts reinforce that hand-made vibe across socials, menus, and merch.

Because the brand lives in delivery apps, the packaging had to perform. Aluminum sleeves hug each sandwich, and Kraft delivery bags, arrive tight then unfold into an instant placemat. Every order hides a random Ñamgu sticker, turning unboxing into a tiny treasure hunt and fueling an endless stream of “Love Between Br(os)eads” or “Amor entre panes”