Each year, billions of dollars are exchanged in the art market, with some individual deals between private owners and collectors excess hundreds of millions of dollars. After about 300 years of holding art auctions, there are specific procedures for pricing artworks, which are agreed upon amongst most of the players in this field. Unfortunately, we did not have this global practice for pricing exquisite handmade carpets. Elements such as size, number of knots, used material, design and pattern, type of colors, texture style, and carpet age are all effective factors in the pricing process of handmade carpets. Therefore, there was a gap for an international organization to unite these processes in the field of pricing on handmade carpets and to do the work of evaluating and certifying said carpets.
United Carpet is an experience-driven community; The intersection of ideas and specialties around the concept of handmade carpets. It is the main community for collecting٫ maintaining٫ and developing ideas٫ knowledge٫ experiences٫ and ambitions around the subject of handmade carpets.
United Carpet has come to the market to be a credible٫ honest٫ and neutral reference for all those who want to value the carpet. Shahrtash Studio is proud to have international collaboration with United Carpet by designing the brand DNA (brand strategy٫ visual identity٫ verbal identity٫ and sonic identity)٫ brand communication strategy٫ shooting the first advertising photos٫ developing their website and deliver the essence of this brand٫ light and love٫ with this project.
CREDIT
- Agency/Creative: Shahrtash Studio
- Article Title: United Carpet Branding Designed by Shahrtash Studio
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Istanbul
- Market Region: Europe, Middle East, North America, Oceania
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Branding, Identity System, Logo Design, Sound Design, Tone of Voice
- Industry: Financial
- Keywords: Handmade, Carpets, Standardization
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Credits:
Creative Director: Hosein Shahrtash
Project Manager: Terme Lavasani
Strategist: Hosein Vahdani
Graphic Designer: Hosein Shahrtash
Mim Rasouli: Sound Designer
