The Task: Our long time clients and friends from Tamtamfoods company set the task to create seafood brand package design and brand positioning. The company has been trading for long time wholesale with fish and seafood on Russian market for big retail chains. Then their products are sold under different brands and the chains’ own trade marks. Nowadays their products are sold as aquaculture product that means it is cultivated in Mekongs river valley farms and is fished in the Pacific Ocean. Steak and fillet of shark catfish, tune, king shrimps and sea mix cocktail-the production range is growing with time.

Vietnam is traditionally one of the biggest fish and seafood providers on the Russian and post-Soviet territory market for Russia is a partner number 5 with a share of 6.1%. Along with it as far as in the “2000”s” in a strange way few Vietnam brands got wrong reputation despite the strict state quality control. Production powers are increasing rapidly in all fields. Vietnam has successfully entered to European markets not only with the traditional production but as well with its own delicious food and new industrial products. It’s said that even they started to produce their own cars. Russian tourists, who have visited Vietnam enjoy its cuisine and the quality of its ingredients. So, Vietnam production market demand grows and brands reputation is getting better.

The Positioning: Tamtamfoods company and its company vendor Amifish management decided to produce under their own trade mark. As brand positioning it was decided to underline the country producer-Vietnam.

The solution: In the package design we use labels with slogans “Made in Vietnam, grown in Mekong delta” and “fished in the Pacific Ocean, made in Vietnam” and for logo – a Vietnam fisherman image. The window for the production is provided and it’s designed in the form of the fishing net, so we could see the production through it. The package itself is of pearl color and looks nice.