There is always some kind goals which we want to realized. One of them on our list was design branding and packaging for CBD products. Last year this goal made happen. Wits company – full spectrum CBD products wrote to us for cooperation on their brand personality.
Maintaining harmony in the typography with modern and simple look but in the same time communicate own unique character. That was our mission. We are in love with ligatures and very small details modifications here and there to make typography more unrepeatable look.
It was a big challange to create identity / packageing which will looks a little bit like medicaments but with modern and friendly look. We took inspiration with colors from the nature. Schematic representation of the content with the ingredients works very well additional it give us simple and modern look in the same time. Natural friendly packageing with hemp hay inside the box give as big impact and show us natural values in the product.
Last thing was to create nice looking photoshoot of the whole brand. We decide to create unique world on photos with lovely scenography which can take us to journey in to the nature personality of the company. Harmony of our mind and our body is the conglomeration of various aspects of life. That is why photos have a lot of elements from the lovely nature to bring us deeper in to the Wits world and gie us signals about natural ingredients of the products. This gorgeous story can work very well on the social media accounts of the company.
- Agency/Creative: Unifikat Studio
- Article Title: Unifikat Studio Branding and Packaging Design for CBD Brand Wits
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Warsaw
- Market Region: Europe
- Project Deliverables: Brand Identity, Packaging Design, Photography
- Format: Bottle, Box
- Substrate: Glass Jar
- Industry: Health Care
- Keywords: cbd, wits, health Care
Brand Director: Unifikat Studio