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Unibe Branding Agency Re-launched Milk Brand “3K2K” Bio-Yogurts

Unibe Branding Agency Re-launched Milk Brand “3K2K” Bio-Yogurts

Unibe Branding Agency – 3K2K

Unibe branding agency re-launched milk brand “3K2K” bio-yogurts.Task:The agency was tasked to update the existing design of the bio-yogurts «3K2K” brand, with the continued preservation of brand awareness.In the existing products are 4 types of yogurt: Bio-yogurt with blueberries, strawberries, cherries and apple-banana.Solution:Product includes natural cow’s milk, berries and fruits and probiotics. The agency decided to choose for the category – green color, which is associated with the bio product, naturalness, which combines all types of bio-yoghurts into a single line. The foodzone is located both on the side of the package and on the lid, which makes it possible to easily read the taste at any location and display on the shelf, thereby attracting the buyer and helping to be sure of the right choice.

CREDIT

  • Design Agency: Unibe Branding Agency
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Unibe Branding Agency Re-launched Milk Brand “3K2K” Bio-Yogurts
  • Brand / Project Name: 3K2K
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Research / Insight
  • Design Deliverables: Consumer Graphic Packaging Design
  • Location: Russia
  • Market Country: Russia
  • Market Region: Europe
  • Product Category: Dairy
  • Consumer Packaging Format: Cup
  • Consumer Substrate / Material: Plastic

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