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UNDIQUE – Branding for Digital Marketing Agency

UNDIQUE – Branding for Digital Marketing Agency

Branding Concept: Your data is far from boring. It’s actually beautiful.

Problem: The main language Undique uses is numbers, even the infographics & charts usually come from none other than MS Excel. So yes, no actual pictures or stock images, just pure data & numbers. And those can often seem pretty boring.

Solution: The Undique branding is based on a strict visual system, created by combining a variety of stylized forms usually found in the world of statistics, mathematics and data science. The main focus was on choosing the right fonts and creating such a hierarchy as well as a layout system so that the analytic research papers and reports would be really easy to follow. A strict yet dynamic visual language was created by using additional illustrations such as infographic elements and math symbols, and combining them into a seamless grid system.










CREDIT

  • Agency/Creative: Imagine Branding Studio
  • Article Title: UNDIQUE – Branding for Digital Marketing Agency
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Lithuania
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Branding, Graphic Design, Identity System, Packaging Design
  • Industry: Technology

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