The wine label design is inspired by the namesake movie and seeks to evoke the distinct flavor experiences of three unique orange wines through a visual journey of the sky at different times of the day. The colors of the sky transition from the soft, early hues of dawn, where golden rays of orange and yellow pierce the cool blue of morning; to the fiery, radiant glow of sunset, reflecting the warmth and intensity of a day’s accumulated sunlight; and finally, to the enigmatic midnight hour in the city, where neon lights illuminate the sky in vibrant colors that seem to pulse in an endless cycle.

Before Sunrise offers a refreshing yet delicate flavor profile, with notes of citrus, lemon peel, and wampee. Its fresh and restrained palate, paired with a soft mouthfeel, corresponds to the subtle awakening of dawn, where the sky is bathed in early morning light and the world begins to stir. The gentle progression of flavors in this wine mirrors the slow rise of the sun, where orange and yellow hues gradually overtake the deep blue of the early morning sky.

Before Sunset is a rich and full-bodied blend of multiple varieties, featuring flavors of lychee, olive, and the fragrant Zhangping Narcissus. Its taste profile is reminiscent of the vibrant energy of sunset, a time when the sun’s accumulated warmth explodes into a vivid display of color. The golden and red hues of the setting sun are reflected in this wine’s complex, layered flavor, offering a deep, settled richness akin to the lingering light at the edge of the horizon.

Before Midnight presents a grand, bold wine with flavors of locust blossom, apricot, and peach jam. The tasting experience mirrors the atmosphere of a city’s midnight streets, where the deep, mysterious night is electrified by vibrant neon lights. Profound and aromatic, this wine reflects the rich and vivid energy of urban nightlife, offering a sensory experience as layered and intense as the midnight sky.

Each wine tells its own story through flavor and color, capturing the essence of the sky’s daily transformation.