Uncluttered Packaging Design that Echoes the Products Benefits by Studio Unbound
Three dots is a CBD sparkling water brand that focuses on the personal well-being of their consumers. Their products are carefully crafted with a mix of natural flavours and botanicals to help reduce stress. Their aim is to give you the zen you need in this non-stop world.
This non-stop mentality continues in shops where every brand is screaming to get noticed. Studio Unbound wanted to create a packaging design that gave you a moment of pause, imitating the products benefits.
Not including the brand name on the packaging was a bold and brave move but by just using three coloured dots on a white background was an effective move to achieve that pause. The unembellished silver flavour variate at the bottom of the can completed the look, creating a very calm and peaceful pack design.
- Design Agency: Studio Unbound
- Organisation/Project Type: Agency, Non Published Concept Design
- Article Title: Uncluttered Packaging Design that Echoes the Products Benefits by Studio Unbound
- Brand / Project Name: Three Dots packaging rebrand
- External Design Credits: Creative Director - Martyn Garrod
- Strategic Deliverables: Research / Insight, Brand Strategy
- Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Redesign, Brand Creation, Rebranding
- Location: United Kingdom
- Market Country: United Kingdom
- Market Region: Europe
- Product Category: Beverages
- Consumer Packaging Format: Can
- Consumer Substrate / Material: Metal