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Uncluttered Packaging Design that Echoes the Products Benefits by Studio Unbound

Uncluttered Packaging Design that Echoes the Products Benefits by Studio Unbound

Three dots is a CBD sparkling water brand that focuses on the personal well-being of their consumers. Their products are carefully crafted with a mix of natural flavours and botanicals to help reduce stress. Their aim is to give you the zen you need in this non-stop world.

This non-stop mentality continues in shops where every brand is screaming to get noticed. Studio Unbound wanted to create a packaging design that gave you a moment of pause, imitating the products benefits.

Not including the brand name on the packaging was a bold and brave move but by just using three coloured dots on a white background was an effective move to achieve that pause. The unembellished silver flavour variate at the bottom of the can completed the look, creating a very calm and peaceful pack design.

CREDIT

  • Design Agency: Studio Unbound
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: Uncluttered Packaging Design that Echoes the Products Benefits by Studio Unbound
  • Brand / Project Name: Three Dots packaging rebrand
  • External Design Credits: Creative Director - Martyn Garrod
  • Strategic Deliverables: Research / Insight, Brand Strategy
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Redesign, Brand Creation, Rebranding
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Beverages
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal

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