One of Unblvbl’s latest projects was the packaging design for Lanors — a manufacturer of premium eco-paints and pargetting. We have developed a design for a line of acrylic eco-paints ‘Mons’, featuring NCS, RAL swatch, as well as it’s own unique palette “Seasons of the Year”.
In the package design we used a concise and understandable communication system. A linear image of a cube is a simple metaphor of a house, where a painted edge helps the buyer to determine the type of paint. For example, painted upper face signifies paint for ceilings, inner face — interior paint, outer face – paint for facades.
The main unique solution was to place a label with a name on the background of velvet tissue to create a direct association with tactile sensations of touch with it. In this way, the feeling of softness and the texture of the paint are mixed with the visual component of the image. Also this choice of the tissue is defined by the fact that it is associated with density and warmth, which also benefits the perception of the product.
Lanors has been on the market for 10 years and has developed an impeccable color palette within its style and aesthetics. The paints are made in limited batches which makes them exclusive and of high quality. In addition, the colors are collected for each separate client, which is an indication of the company’s individual approach to its customers. The color palette always consists of natural colors, which makes it elegant, universal and at the same time exclusive.
Lanors is highly committed to the European quality and safe materials, which ensures their incredible success in russian market.
Lanors’ concepts of work are perfectly in line with ours, so it is with great pleasure and inspiration that we have implemented the packaging design in a light, minimalist style. The fonts emphasize the minimalist nature of the label, making the name readable and user-friendly.
In general, Mons represents a story about elegance and refined style, which fully corresponds to the conceptual view of Unblvbl. We learn the needs and desires of the client and put their ideas into practice.
- Agency/Creative: Unblvbl Branding Agency
- Article Title: Unblvbl Branding Agency Create MONS. Premium Interior Paints Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Branding, Graphic Design, Packaging Design, Photography, Product Architecture, Research
- Format: Bucket
- Substrate: Plastic